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Petco Starting time and Only Major Retailer of Pet Food to Not Sell Food and Treats with Artificial Ingredients

SAN DIEGO, November. xiii, 2018 /PRNewswire/ -- Today, Petco announced it will not sell food and treats containing artificial colors, flavors and preservatives* for dogs and cats by May 2019. The move makes Petco the first and only major retailer of pet food and treats to have a stand against such ingredients, reaffirming the company'south commitment to being the lifelong, trusted partner – for pets and pet parents, alike.

This is a momentous solar day for Petco, and for the wellness of the pets we beloved.

"Since our first shop opened in 1965, Petco has been dedicated to ensuring the well-being of pets. That commitment continues today, with our decision to not carry nutrient and treats for dogs and cats containing artificial flavors, colors and preservatives," said Petco CEO, Ron Coughlin. "Some may question whether this makes good business organisation sense, but putting pets' health first has ever been the right thing to do for Petco. This is both a major step forward for pets and a natural next footstep on our journey to become a complete partner in total pet health. We promise the rest of the pet industry volition join us on this path to better health for the pets we love."

This isn't the first time Petco has taken an industry-leading stance equally a champion for pets. In 2014, it became the showtime national specialty retailer to discontinue the sale of Cathay-made treats following consumer concerns about the safety of such products – and other retailers speedily followed adapt. With these new standards, the company aims to raise the bar again for the entire pet retail industry.

In January 2019, Petco will brainstorm removing dog and true cat foods and treats with artificial ingredients, both from store shelves and ecommerce, with a delivery to consummate the process by May 2019. Some of the more than than 40 bogus ingredients Petco is eliminating include FD&C Ruddy No. three, Butylated hydroxyanisole (BHA), Butylated hytroxytoluene (BHT), Glycerol tributyrate, and benzaldehyde, amidst others.

"We're inviting pet food companies to join us on this journeying, even working paw-in-hand with some to pursue potential ingredient changes to meet our new stringent ingredient standards," said Nick Konat, Co-Chief Merchandising Officer for Petco. "In cases where an existing brand is unable to update some or all of their products to meet our criteria by May of 2019, nosotros will not deport either specific products or the brand entirely – and we'll help pet parents affected by such a modify to safely transition to a new food or brand that we believe is healthier for their pet."

The change too reflects 1 of the top concerns pet parents have today: nutrition. It's no coincidence that pet food trends follow closely behind human nutrient trends. According to a contempo survey**, 87% of pet parents say feeding their pet food made with no artificial flavors, no artificial colors and no artificial preservatives is important to pet's wellness and well-being, with 59% of vets like-minded that pet owners should actively seek out foods without those ingredients. Furthermore, 95% of pet parents believe their pet's nutrition and diet is essential to their pet'south overall health and wellness, yet more than half (56%) say finding healthy products for their pet(due south) is disruptive, with some other 47% reporting that finding healthy products for their pet is difficult.

"Pet parents are seeking answers that help assure them they are making the right choices," said Dr. Whitney Miller, DVM, MBA, Diplomate ACVPM, and Director of Veterinarian Medicine at Petco. "Nosotros're stepping out ahead of the manufacture here because we believe information technology'southward the right thing to do. With Petco's new nutrition standards, we will merely offering food that we believe supports overall pet health and wellness, making the decision process much easier for pet parents."

Petco has worked closely with in-business firm and consultant veterinarians, nutritionists, and wellness experts to inform its determination and its new standards for pet nutrition.

"As a veterinarian nutritionist, I choose pet foods that are free of bogus colors, flavors, and preservatives when feeding my own dog and cats," said Dr. Susan Wynn (DVM, CVA, CVCH, DACVN), a board-certified veterinary nutritionist at BluePearl Veterinarian Partners, a national provider of specialty and emergency veterinary care based in Atlanta, GA. "Consumer opinions take more influence on company practices now than ever before, and market surveys have shown that pet owners are concerned about manufacturing and label transparency. Almost 70% of millennials are more likely to research and purchase foods with natural ingredients.  I think these well-informed pet owners volition be pleased to know that they tin count on Petco to stock the brands in which they believe, and I look forward to the balance of the industry post-obit Petco's lead."

Setting a new standard for nutrition is just the first pace the visitor has planned in becoming the most trusted source for pet wellness. As office of this initiative, in 2019 Petco will besides launch the Petco Pet Wellness Found: a coalition of experts from all spectrums of pet health and wellness. Together, veterinarians, nutritionists, pet psychologists, academic researchers, and other credentialed leaders will ensure Petco is offering the best information, education, and services – not simply for nutrition, but for a broad array of topics and issues impacting pets' overall wellness and well-existence. Part of the institute's mandate will be funding testify-based research to help further understand and define manufacture-wide issues, including the impact of nutrient and ingredients on pet health. While data around pet wellness is currently limited, the institute volition assistance provide clarity and inform Petco's initiatives, ensuring the brand is standing to meet the demands of modern pet parents.

While Petco's transformation will affect certain brands, and ideally motivate companies to change ingredients, the company already carries a full range of high-quality, specially formulated foods that already encounter and even exceed its new standards. In improver, Petco currently offers a variety of products, services, and advice to help pet parents treat the complete wellness of their pets at every phase of life. Pet parents looking for guidance on what to feed their pets tin can find information available in-shop by consulting with Petco's knowledgeable employees (partners), including Petco Certified Pet Food Specialists, and online at Petco.com/betternutrition.

"The goal hither is superior wellness and well-existence for the pets that bring so much love and joy to our lives," said Coughlin. "Our bold nutrition stance combined with our connected expansion of veterinary services in our stores, are great examples of the many ways we're evolving to run into the needs of modern pet parents."

For more than information about Petco and its new nutrition standards, go to Petco.com/betternutrition. For boosted media assets delight see here.

* Through referencing available guidelines provided by the Association of American Feed Command Officials (AAFCO) and the U.S Food and Drug Assistants (FDA), Petco defines bogus colors, flavors and preservatives every bit:

• Color from artificial sources: whatsoever dye, paint, or other substance that tin impart color to a nutrient that is non derived from a natural source.
• Artificial flavor: whatsoever substance, the role of which is to impart flavor, which is not derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or like institute cloth, meat, fish, poultry, eggs, dairy products, or fermentation products.
• Bogus preservative: chemical substances added to or sprayed on the outside of food to retard spoilage, deterioration, discoloration, or contamination past leaner and other disease organisms. Does non include preservatives that are derivatives of natural compounds.

**From Oct. 15 – October. twenty, 2018 Edelman Intelligence fielded a 10-minute online survey that included 1300 pet parents and 100 veterinarians beyond the United States, ages 18+. The data was weighted to be nationally representative on age, region and race/ethnicity. Pet parents are defined as dog and true cat owners who either possess or share primary responsibility for buying products and services for their pets. The pet parent margin of error is +/- 2.72% at the 95% conviction level. To exist included in this report, veterinarians had to have attained a post-graduate degree (east.g. DVM, MA, MBA, LLD, or PhD). The veterinarian margin of fault is +/- nine.eight% at the 95% conviction level. Edelman Intelligence is a global, full-service market research firm that provides corporate, non-profit and regime clients with strategic intelligence to make their communications and engagements with stakeholders the smartest they can be. The firm specializes in qualitative and quantitative enquiry, measurement, tracking and analysis in reputation, branding and communications.

About Petco and the Petco Foundation
Petco is a leading pet specialty retailer with more than than fifty years of service to pet parents. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than than i,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico; complete pet intendance services and veterinary communication through PetCoach; and petco.com. The Petco Foundation, an independent nonprofit organization, has invested more than $200 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animate being welfare groups beyond the land and, through in-shop adoption events, help find homes for more 400,000 animals every yr.

CONTACT:
Ventura Olvera
Ventura.olvera@petco.com

SOURCE Petco

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Source: https://corporate.petco.com/2018-11-13-Petco-First-and-Only-Major-Retailer-of-Pet-Food-to-Not-Sell-Food-and-Treats-with-Artificial-Ingredients